Roofr pricing: plans, reports and the Instant Estimator
Roofr's plans cost $0 to $349 a month, as of October 8, 2026. A Roofr roof report costs $19 on the free plan or $13 on a paid plan, and the Instant Estimator for your website adds $149 a month, or $125 billed yearly.
Last checked: October 2026We make Measured Bid. Roofr facts link to its own pages.
Roofr Instant Estimator
$149/mo add-on- Roofing
- $149/mo add-on
- Proposals and e-sign
Measured Bid
From $49/mo- 8 exterior trades
- Widget and team estimates
- From $49/mo
Roofr pricing
Every plan and add-on on Roofr's pricing page, monthly and billed yearly. Read October 8, 2026.
| Plan | Per month | Billed yearly, per month |
|---|---|---|
| Starter (free; reports pay as you go) | $0 | $0 |
| Measure+ (6 or 2 hour reports) | $109 to $169 | $95 to $145 |
| Essentials (proposals, payments, e-sign) | $249 | $209 |
| Scale (full CRM) | $349 | $299 |
| Instant Estimator add-on | $149 | $125 |
- A Roofr roof report costs $19 on Starter, delivered in 24 hours or less (Roofr calls that an estimate), and $13 on Measure+, Essentials and Scale. Essentials and Scale guarantee 2-hour delivery.
- A report with an ESX file for Xactimate costs $31 on Starter and $23 on paid plans.
- The Instant Estimator can be added to any plan, including the free Starter plan.
- Roofr prices were read on the vendor's pricing page on October 8, 2026.
Source: roofr.com/pricing, read October 8, 2026.
The short answer
Roofr's Instant Estimator is an add-on to a Roofr plan and prices roofs. Measured Bid includes the website widget and team estimates on every plan from $49 a month, and prices gutters, painting, siding, Christmas lights and permanent lighting as well as roofing. Roofr has proposals and e-signatures; Measured Bid does not yet.
The add-on costs $149 a month, or $125 billed yearly, and Roofr's free Starter plan can carry it. If you sell only roofs and want Roofr's CRM, reports and proposals, Roofr fits better. If you also sell gutters or lighting, or want your team to price a roof from an address without ordering a report, Measured Bid covers that on one plan.
Side by side
What each tool includes, from its own pages. Checked October 8, 2026.
| Feature | Roofr | Measured Bid |
|---|---|---|
| Homeowner price on your website | Yes, a price range | Yes, a price range |
| How the roof is sized | Roof square footage from satellite imagery, priced per square | Sloped area plane by plane from Google's aerial roof data, converted to squares |
| Slope and stories | Low, moderate and steep rates, plus a multi-story charge | Each plane's pitch is in the area; a multiplier only on steep sections; rates by story |
| Trades | Roofing | Roofing, gutters and guards, fascia and soffit, painting, siding, permanent lighting, Christmas lights, pressure washing |
| Team estimates from an address | Order a measurement report ($13 to $19 each) | Yes, counted in your plan's estimates |
| Measurement reports | Yes, $13 to $19 per report | No. It prices from aerial data and doesn't produce reports |
| Proposals and e-signatures | Yes, from the Essentials plan ($249 a month) | Not yet |
| Insurance work | ESX files for insurance estimates | Retail jobs only; no insurance or Xactimate estimates |
| Price | $149 a month add-on, or $125 billed yearly; base plans $0 to $349 | $49, $99, $249 or $499 a month |
| Estimates included | Not listed on the pricing page | 30, 150, 600 or 2,000 a month |
| Setup fee | None listed | None |
| Free option | Free Starter plan; reports are pay as you go | 14 days or 5 estimates, no card |
| Published accuracy | Not published | 14.2% median absolute footage error on 9 invoiced gutter jobs |
Sources: roofr.com/pricing, Roofr Instant Estimator page, Roofr Academy: pricing in your Instant Estimator, read October 8, 2026. Measured Bid: pricing and published accuracy.
Monthly cost for a roofer
What the website quote tool costs at 100 and 400 homeowner quotes a month, before any reports you order.
| Plan | 100 quotes | 400 quotes |
|---|---|---|
| Roofr Instant Estimator on the free plan, monthly | $149 | $149 |
| Roofr Instant Estimator, billed yearly | $125 | $125 |
| Roofr Essentials plus the estimator (proposals, e-sign) | $398 | $398 |
| Measured Bid, cheapest plan | $99 (Starter) | $224 (Starter) |
- At 400 quotes a month, the Roofr add-on alone costs less. Measured Bid's price also covers team estimates from an address.
- Roofr measurement reports cost $13 to $19 each if you order them. Roofr's pricing page doesn't list a quote limit for the Instant Estimator.
- An estimate counts once for each new address that gets a price. Edits to the same estimate and addresses with no roof data don't count.
- Roofr prices were read on the vendor's pricing page on October 8, 2026.
Where each one is ahead
Where Roofr is ahead
- Proposals, e-signatures, invoicing, payments and material ordering in the same system.
- Measurement reports with hips, valleys, ridges and flashing, delivered in 2 to 24 hours by plan.
- Good, better and best options and team profile cards with calendar links in the homeowner flow.
- No estimate count on the add-on's pricing page.
- ESX files for insurance work.
Where Measured Bid is ahead
- One plan covers the website widget and your team's estimates. There is no add-on.
- 8 trades. A roofer can price gutters on the same house from the same measurement.
- Each roof plane's pitch goes into the area, and low-slope sections are flagged for a check on site.
- Leads arrive with the measured roof area and the range the homeowner saw.
- A $49 starting plan.
- A published footage error from invoiced jobs, with the method.
Which one fits you
Roofr Instant Estimator
$149/mo add-onChoose Roofr if you sell roofs only and want CRM, reports, proposals and payments from one vendor.
See Roofr pricingMeasured Bid
From $49/moChoose Measured Bid if you also sell gutters, lighting, siding or painting, or if you want team estimates from an address without ordering a report for each lead.
Start the 14-day free trialFAQ
How much does Roofr cost?
As of October 2026, Roofr's Starter plan is free, Measure+ is $109 to $169 a month, Essentials $249 and Scale $349, with lower prices billed yearly. See roofr.com/pricing.
How much does a Roofr report cost?
$19 on the free Starter plan and $13 on paid plans, as of October 2026. A report with an ESX file for Xactimate is $31 on Starter and $23 on paid plans.
How much does Roofr's Instant Estimator cost?
$149 a month, or $125 a month billed yearly, as of October 2026. Roofr says it can be added to any plan, including the free Starter plan. Check roofr.com/pricing for current prices.
Does Measured Bid do proposals and e-signatures?
Not yet. Each lead arrives by email and webhook with the measurements and the range, and you can export leads to CSV.
Does Measured Bid produce roof measurement reports?
No. It measures sloped roof area and pitch from aerial data to price the job. Order a report when you need one for materials or insurance.
Can I keep Roofr and add Measured Bid?
Yes. You can put the Measured Bid widget on your website for the first price and keep Roofr for reports and proposals. Measured Bid sends each lead by email and webhook.
Which trades does Roofr's Instant Estimator price?
Roofing. Measured Bid prices gutters and guards, fascia and soffit, painting, siding, roofing, permanent lighting, Christmas lights and pressure washing.
More comparisons
Try it on a real address
Type a house you know and compare the numbers with your own.